SKY Agriculture, brand color and agricultural machinery
By unveiling the new name that will bring its three historic brands under a single banner – SKY Agriculture – the family-owned French group Burel is completing a transformation whose foundations were laid with the creation of the premium Sky brand, whose Chartreuse green colour was created by a3dc. This is more than just a change of identity; it’s also a move towards a new dynamic in terms of innovation for European agriculture.
![Couleur de marque Sky Agriculture, logo et tracteur de la nouvelle couleur par a3dc la première agence de design couleur en France](https://www.a3dc.paris/wp-content/uploads/2023/10/Sky-agriculture-couleur-machines-agricoles-a3dc-premiere-agence-design-couleur-france-atelier-3d-couleur-tracteur-blanc-designer-coloriste-adrien-maschino-Philippe-roaldes-1024x478.jpg)
a3dc, the Burel Group’s colour partner for over 30 years, has carried out the colour study for its new brand. A titanium white subtly tinged with grey expresses the modernity, purity, strength and technology of a range of equipment capable of meeting the economic and environmental challenges of tomorrow’s farms. Chartreuse green remains the colour of the brand’s high-performance, avant-garde identity, in tune with the ecological concerns of the farming world.
![Couleur de marque, machine agricole sky Agriculture image de répartition graphique des couleurs blanc titane et gris graphite par a3dc la première agence de design couleur en France](https://www.a3dc.paris/wp-content/uploads/2023/11/Design-couleur-Blanc-titane-Sky-agriculture-couleur-machines-agricoles-a3dc-premiere-agence-design-couleur-france-atelier-3d-couleur-tracteur-blanc-designer-coloriste-adrien-maschino-Philippe-roaldes--1024x534.jpg)
David Guy