SKY Agriculture, brand color and agricultural machinery
By unveiling the new name that will bring its three historic brands under a single banner – SKY Agriculture – the family-owned French group Burel is completing a transformation whose foundations were laid with the creation of the premium Sky brand, whose Chartreuse green colour was created by a3dc. This is more than just a change of identity; it’s also a move towards a new dynamic in terms of innovation for European agriculture.
a3dc, the Burel Group’s colour partner for over 30 years, has carried out the colour study for its new brand. A titanium white subtly tinged with grey expresses the modernity, purity, strength and technology of a range of equipment capable of meeting the economic and environmental challenges of tomorrow’s farms. Chartreuse green remains the colour of the brand’s high-performance, avant-garde identity, in tune with the ecological concerns of the farming world.
David Guy
